Microsoft owns two of the most controversial brands that compete against themselves, Xbox and Microsoft Windows. Both of these operating systems can be used to play games, but Xbox has limitations. PCs can be built to any specification required to run any hardcore game in 4K. The Xbox had released an updated version of itself, called the Xbox One, to compete with the next generation of gaming. The Xbox One did not sit well with consumers because it only achieved 5 million sales compared to the Xbox 360’s 77.2 million sales.